finetunes will launch its new PromoTool for retail and media partners at Midem on January 25th.
The independent digital distributor has spent more than two years developing the new browser-based b2b promotion platform, which will provide a multi-faceted interface between finetunes' labels and retail partners, plus a wide range of media partners from press and radio to online magazines, blogs and more.
The PromoTool provides partners with easy access to key release elements such as high resolution artwork, full-length audio streaming and release descriptions. Furthermore the tool enables partners to review up-to-date sales arguments such as DJ feedback and reviews, as well as artist biographies, videos and other information uploaded by labels. Additionally, users will be able to browse key highlights from the finetunes release schedule within special pages sorted by genre, territory, etc.
finetunes client and label care manager Hanns-Christian Gerth comments: “We are very proud of the new PromoTool. This application gives our labels a valuable extension to their own lists of promotion contacts, whilst for media partners it will provide a user-friendly and efficent resource for seeking information on both new releases and finetunes' entire catalogue. Coming soon, the tool will also offer further opporunities such as distribution to media of broadcast quality audio and social media monitoring.“
The official launch of the PromoTool Public BETA version will take place on the 25th of January at MIDEM. A presentation will be held by Oke Göttlich (general manager) at the company stand of German Independents' accosiation VUT (R29.11B). Drinks will be served following the presentation.
For further information & material please go to our press lounge.